Product Images Matter
They’ve discovered that website visitors rely so heavily on images, that 56% of desktop users begin looking at website images on a product page before doing anything else. [1]
When a product page has just 1 or 2 images, the shopper tends to feel there is not enough information on the product, regardless of the written description and accompanying details.
How many images should you show?
Choosing the right images
1. Showing images “In Scale”
2. Images that highlight the features
3. Images the show the item from a few angles
Invest in high resolution images
If you don’t currently have high resolution images of your items, find someone on your team that can create great looking images, or consider hiring a professional to do it.
High resolution images that 1) show the item at scale, 2) highlight features of the item, and 3) show the item from multiple angles all allow a website visitor to buy with confidence. If you are looking to increase your website conversion rate, these types of images will go a long way towards making your ecommerce website a success.