SeamTrak.
Seamtrak brings a new idea and incredible innovation to the baseball industry. It combines simple training and competitive gameplay to help players get a step ahead of the rest.
Project Summary
Xan Barksdale is a coach for the East Tennessee State Buccaneers. He has been nationally recognized for both his coaching and playing achievements. Xan has been creating training plans and programs for years to try and improve player’s abilities.
He came to Epicenter to get his latest idea off the ground and we were glad to help
The Client’s Pitch
Xan had a great idea in mind and it was our job to help bring that idea to reality. Through close collaboration with Xan, we analyzed how players train and how this process could be streamlined through software.
“I want to build a pitch recognition web application”
A novel idea for the industry that would help hone in on skills that pro baseball players require. Through repetitive visualizations of baseball spins, a player could commit that spin pattern to memory.
“I want to build a pitch recognition web application”
A novel idea for the industry that would help hone in on skills that pro baseball players require. Through repetitive visualizations of baseball spins, a player could commit that spin pattern to memory.
Getting into the Player’s Mind
There is value in starting the process with the whiteboard; It’s a crucial way to piece the idea together. Through it, we gained a conceptual understanding of how the application will function.
- Early sketches of a basic user flow. Onboarding the user was an extremely important step; therefore, it was crucial to make enrollment easy as well as making the product simple to understand.
- Early concepts of how the gameplay would look. At this point you begin to understand how it will function on a basic level.
Building the Brand
We led Xan through the branding process and helped him develop a brand that is bold, exciting and trustworthy. In addition to providing a logo and color palette, our team also provided custom photography and branding assets for various platforms.
- Finding the sweet-spot to where the letter “e” looked like baseball seams, but could still be read easily.
- Rotating the “e” was vital to making it more readable.
- The logo really started to take shape after removing the tail from the A’s.
- Slanting the logo added a sense of movement and speed.
The Finished Product
The culmination of all of the planning, designing and fabrication. A web based platform to help players and their teams compete in various gameplay modes for pitch recognition.
Players are guided through a "Quick Tour" which helps them to get familiar with the application.
With different levels of gameplay, SeamTrak is an app that adjusts to players of all skill levels.
With different levels of gameplay, SeamTrak is an app that adjusts to players of all skill levels.
With different levels of gameplay, SeamTrak is an app that adjusts to players of all skill levels.
Training On-The-Go
Making SeamTrak portable was very important. Mobility allows players to train on their tablets anywhere they can access the internet.
Shown on Amazon Kindle Fire HD, Apple iPad and Samsung Galaxy Tablet.
The Marketing Site
The marketing site was very important to help communicate the information and importance of SeamTrak. We provided an easy way to digest information and sign up.
A Social Presence
Putting all of the brand and marketing pieces together created an exciting and friendly social presence for SeamTrak. Great social interactions can be engaging and profitable.
The tone established with SeamTrak is one of energy, movement, speed and precision. Baseball is a dynamic and fast-paced sport and we wanted to show that through every element of the brand.
Hitting a Homerun
SeamTrak started as a simple dream. Today it is being used by coaches, players and teams all over the country. From rookies to major league players, SeamTrak is changing the way players train.
“The Epicenter team is dedicated to learning your business inside and out. The quality of work that was delivered was far above my expectations! Everyone at Epicenter was a pleasure to work with. I will definitely hire Epicenter again for my next software project.”
– Xan Barksdale, SeamTrak
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