Reel Israel.
Reel Israel was developed as a portal for Birthright members to connect with each other through the power of independent films made in Israel.
![hero-img (4)](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907680/hero-img-4/hero-img-4.png?_i=AA)
Project Summary
It was clear from the start that the Reel Israel project required a very comprehensive solution. Not an ordinary site, it combined a social network, a film database, and an event system.
With a system this complex, one of the main challenges was being able to seamlessly mesh all the different aspects to enrich the user’s experience, but without increasing the complexity.
![logo (4)](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907676/logo-4/logo-4.png?_i=AA)
![screen-1 (3)](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907673/screen-1-3/screen-1-3.jpg?_i=AA)
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By focusing on enriching the user experience without adding complexity, Epicenter's approach was not to design each aspect separately, but to develop Reel Israel as a single, cohesive product. The home page brings together several points of interests, and presents them to the user in distinct sections, reducing information overload and confusion.
![screen-2 (2)](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907669/screen-2-2/screen-2-2.jpg?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
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To improve accessibility, as well as leverage an already established network, Reel Israel employed Facebook's login system, which was strategically situated next to two of site's main features: the ability to create an event, and to attend one.
![screen-3 (3)](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907666/screen-3-3/screen-3-3.jpg?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
A Source of Information
Aside from allowing members to attend and create events, Reel Israel also provided additional information about the films being showcased: from photos, to trivia, to games and quizzes.
![screen-4 (2)](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907663/screen-4-2/screen-4-2.jpg?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
Bringing People Together
Reel Israel’s social purpose was a crucial part of the system, and we focused on making all social-related elements easy to use and understand.
![screen-5 (1)](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907660/screen-5-1/screen-5-1.jpg?_i=AA)
![screen-6 (2)](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907657/screen-6-2/screen-6-2.jpg?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
![](https://res.cloudinary.com/epicenter/images/f_webp,q_auto:eco/v1692907867/plain-triangle/plain-triangle.png?_i=AA)
Events That Matter
From large events to more intimate ones, Reel Israel’s event system was designed to be a breeze to use. Create an event, invite your friends, then choose a film. It was truly as simple as that.