Guitar World seamlessly extends the magazine’s illustrious legacy to the digital realm, serving as the hub for the world’s foremost experts on guitar mastery. The platform boasts content not only from Guitar World but also esteemed publications like Guitarist, Total Guitar, Guitar Techniques, and Bass Player. Every month, the site captivates an audience of 3.3 million guitar enthusiasts.

3.3 Million Readers

The primary objectives for the website renovation were:

Achieve a cleaner, modern look.

Keeping up with the time, we used modern design layouts.

Ensure easy navigation for users.

Regardless of device, the new site should be easy to use.

Develop a system that the team could manage independently post-launch.

Giving the client autonony to work on their project as they see fit was very important to us.

In Need of a Fresh Look

Since its inception in July 1980, Guitar World has been the go-to resource for guitar enthusiasts worldwide. With a rich history and a dedicated readership, the brand sought to revamp its digital presence to match the modern web design aesthetics while retaining its iconic brand identity.

Mobile First

With a mobile first approach, we ensured that the website delivered a seamless experience across all devices, catering to the diverse readership of

The articles on are well written and enjoyable to read. We want that our presentation of those articles should only serve to enhance user’s enjoyment of the site.

Challenges & Solutions

While the previous website served its purpose, it lacked the contemporary aesthetics and efficient space utilization that the brand envisioned. The goal was to present more information at a glance without overwhelming the readers.

By leveraging ColdFusion, we not only enhanced the site’s aesthetics but also bolstered its security and performance reliability.

Design & Development

Central to the new design was a large, clean logo, ensuring immediate brand recognition. The modern design principles were applied throughout, resulting in a sleek, intuitive interface.

With a mobile-first approach, we ensured that the website delivered a seamless experience across all devices, catering to the diverse readership of

User Experience & Brand Consistency

User experience was at the forefront of our design process. Collaborating closely with the team, we ensured that the revamped design resonated with the brand’s longstanding history. The end result? A digital platform where readers could transition effortlessly from the magazine to the website, feeling as if they were engaging with the same trusted source.

Results & Impact

While post-launch metrics were not available, the feedback from’s 3.3 million readers was overwhelmingly positive. The site’s enhanced speed and security were notable improvements, ensuring readers had a smooth and safe browsing experience.

Collaboration & Feedback

Understanding and respecting the legacy of the Guitar World brand was crucial. Through close collaboration with the Guitar World team, we gained insights into their loyal readership, ensuring the new design struck the right balance between modernity and brand heritage.

The project culminated in a product that the Guitar World team was proud of, marking a successful partnership and a testament to our commitment to delivering excellence.

Client testimonial

“We were looking for a cutting-edge design and development partner we could be daring and ambitions with. The search took months but we found just that in Epicenter. They took our vision and turned it into a remarkable product.  “

Rolando Paredes
Director, IT & Payroll Services, HR Options