3.3 Million Readers
In Need of a Fresh Look
Since its inception in July 1980, Guitar World has been the go-to resource for guitar enthusiasts worldwide. With a rich history and a dedicated readership, the brand sought to revamp its digital presence to match the modern web design aesthetics while retaining its iconic brand identity.
The primary objectives for the website renovation were:
- Achieve a cleaner, modern look.
- Ensure easy navigation for users.
- Develop a system that the GuitarWorld.com team could manage independently post-launch.
With a mobile first approach, we ensured that the website delivered a seamless experience across all devices, catering to the diverse readership of GuitarWorld.com.
The articles on GuitarWorld.com are well written and enjoyable to read. We want that our presentation of those articles should only serve to enhance user’s enjoyment of the site.
Challenges & Solutions:
While the previous website served its purpose, it lacked the contemporary aesthetics and efficient space utilization that the brand envisioned. The goal was to present more information at a glance without overwhelming the readers.
By leveraging ColdFusion, we not only enhanced the site’s aesthetics but also bolstered its security and performance reliability.
Design & Development
Central to the new design was a large, clean logo, ensuring immediate brand recognition. The modern design principles were applied throughout, resulting in a sleek, intuitive interface.
User Experience & Brand Consistency
User experience was at the forefront of our design process. Collaborating closely with the GuitarWorld.com team, we ensured that the revamped design resonated with the brand’s longstanding history. The end result? A digital platform where readers could transition effortlessly from the magazine to the website, feeling as if they were engaging with the same trusted source.
Results & Impact
While post-launch metrics were not available, the feedback from GuitarWorld.com’s 3.3 million readers was overwhelmingly positive. The site’s enhanced speed and security were notable improvements, ensuring readers had a smooth and safe browsing experience.
Collaboration & Feedback
Understanding and respecting the legacy of the Guitar World brand was crucial. Through close collaboration with the Guitar World team, we gained insights into their loyal readership, ensuring the new design struck the right balance between modernity and brand heritage.
The project culminated in a product that the Guitar World team was proud of, marking a successful partnership and a testament to our commitment to delivering excellence.
We are Epicenter.
A strong team of programming experts, each with over 20 years of ColdFusion experience. We’re here to help you with all your ColdFusion needs, from migration to customized software development.
Whether you need help upgrading to the latest version of ColdFusion or migrating from it completely, we can help reoptimize your technology. Epicenter offers scalable solutions that allow you to enjoy cohesive, secure, and functional software applications.
Migration Services We Offer
ColdFusion to Client-Side Technology Migration
Speed Up and simplify your operations by migrating your technology and offloading the bulk of your server-side procesing.
ColdFusion to Server-Side Technology Migration
Reconfigure your platform to allow scalability and ease of use by letting Epicenter rewrite your application in a new standard Language.
Migrate your application to a new hardware infrastructure or move them to a new development language to streamline their function and create room for future innovation.
Improve ease of management and simplify the process of implementing new web applications by moving your site to a new infrastructure or converting it to a new standard language.
Funnel of your data into a new hardware infrastructure, database engine, or cloud storage solution to allow for better security and more flexibility.
Strengthen connectivity between all of your applications for a faster operational experience.
Understanding your Existing Software
Gaining comprehensive knowledge of your current software is the first step to a successful migration project, no matter the size. Together, we’ll examine your ColdFusion setup and pinpoint barriers that are hindering your operations. By understanding the strengths and flaws of your current setup, we’ll be better able to determine whether you’ll benefit from a ColdFusion upgrade or CFML alternatives.
Evaluating Prospective Technologies: Java, .net, PhP, Python, Drupal, and others
Interested in replacing ColdFusion, Lucee, or Railo completely? Together, we’ll look at CFML alternatives and select one that delivers the features you need to move your development projects forward, all while simplifying your operation. We help companies transition and acclimate to platforms with robust and advanced features, like Java, .NET, PHP, Python, Drupal, and others, as well as examining front end technologies like Vue, React, Angular, and more.
Assessing Your Software Goals
Is your legacy CFML software preventing you from scaling up? Are availability issues and a lack of support keeping your team from implementing new features to your app or website? Maybe you’re looking for ways to increase productivity while reducing your overhead costs. Whatever the case, we’ll design a strategy to provide you with a modernized operation that is unique to your needs.
Determining a Migration Path
We’ll work to find the best possible plan to modernize your applications. In some cases, rewriting your apps entirely in another language is necessary — but in others, modernizing your CFML tooling works to optimize your processes and save you money. Once we establish our migrational approach, the next step is implementation. We work closely with our clients to ensure open communication, high performance, and incredible flexibility.