Guitar World seamlessly extends the magazine’s illustrious legacy to the digital realm, serving as the hub for the world’s foremost experts on guitar mastery. The platform boasts content not only from Guitar World but also esteemed publications like Guitarist, Total Guitar, Guitar Techniques, and Bass Player. Every month, the site captivates an audience of 3.3 million guitar enthusiasts.

Guitar World website header

3.3 Million Readers

In Need of a Fresh Look

Since its inception in July 1980, Guitar World has been the go-to resource for guitar enthusiasts worldwide. With a rich history and a dedicated readership, the brand sought to revamp its digital presence to match the modern web design aesthetics while retaining its iconic brand identity.

The primary objectives for the website renovation were:

  • Achieve a cleaner, modern look.
  • Ensure easy navigation for users.
  • Develop a system that the team could manage independently post-launch.
Guitar World website showing iphone with metallica article

Mobile First

With a mobile first approach, we ensured that the website delivered a seamless experience across all devices, catering to the diverse readership of

The articles on are well written and enjoyable to read. We want that our presentation of those articles should only serve to enhance user’s enjoyment of the site.

Challenges & Solutions:

While the previous website served its purpose, it lacked the contemporary aesthetics and efficient space utilization that the brand envisioned. The goal was to present more information at a glance without overwhelming the readers.

By leveraging ColdFusion, we not only enhanced the site’s aesthetics but also bolstered its security and performance reliability.

Design & Development

Central to the new design was a large, clean logo, ensuring immediate brand recognition. The modern design principles were applied throughout, resulting in a sleek, intuitive interface.

Guitar World website header

User Experience & Brand Consistency

User experience was at the forefront of our design process. Collaborating closely with the team, we ensured that the revamped design resonated with the brand’s longstanding history. The end result? A digital platform where readers could transition effortlessly from the magazine to the website, feeling as if they were engaging with the same trusted source.

Results & Impact

While post-launch metrics were not available, the feedback from’s 3.3 million readers was overwhelmingly positive. The site’s enhanced speed and security were notable improvements, ensuring readers had a smooth and safe browsing experience.

Collaboration & Feedback

Understanding and respecting the legacy of the Guitar World brand was crucial. Through close collaboration with the Guitar World team, we gained insights into their loyal readership, ensuring the new design struck the right balance between modernity and brand heritage.

The project culminated in a product that the Guitar World team was proud of, marking a successful partnership and a testament to our commitment to delivering excellence.

We are Epicenter. 

 A strong team of programming experts, each with over 20 years of ColdFusion experience. We’re here to help you with all your ColdFusion needs, from migration to customized software development.

Whether you need help upgrading to the latest version of ColdFusion or migrating from it completely, we can help reoptimize your technology. Epicenter offers scalable solutions that allow you to enjoy cohesive, secure, and functional software applications.

Migration Services We Offer

ColdFusion to Client-Side Technology Migration

Speed Up and simplify your operations by migrating your technology and offloading the bulk of your server-side procesing.

ColdFusion to Server-Side Technology Migration

Reconfigure your platform to allow scalability and ease of use by letting Epicenter rewrite your application in a new standard Language.

Application Migration

Migrate your application to a new hardware infrastructure or move them to a new development language to streamline their function and create room for future innovation.

Website Migration

Improve ease of management and simplify the process of implementing new web applications by moving your site to a new infrastructure or converting it to a new standard language.

Database Migration

Funnel of your data into a new hardware infrastructure, database engine, or cloud storage solution to allow for better security and more flexibility.

API Enhancement

Strengthen connectivity between all of your applications for a faster operational experience.

Our Method

Understanding your Existing Software

Gaining comprehensive knowledge of your current software is the first step to a successful migration project, no matter the size. Together, we’ll examine your ColdFusion setup and pinpoint barriers that are hindering your operations. By understanding the strengths and flaws of your current setup, we’ll be better able to determine whether you’ll benefit from a ColdFusion upgrade or CFML alternatives.

Evaluating Prospective Technologies: Java, .net, PhP, Python, Drupal, and others

Interested in replacing ColdFusion, Lucee, or Railo completely? Together, we’ll look at CFML alternatives and select one that delivers the features you need to move your development projects forward, all while simplifying your operation. We help companies transition and acclimate to platforms with robust and advanced features, like Java, .NET, PHP, Python, Drupal, and others, as well as examining front end technologies like Vue, React, Angular, and more.

Assessing Your Software Goals

Is your legacy CFML software preventing you from scaling up? Are availability issues and a lack of support keeping your team from implementing new features to your app or website? Maybe you’re looking for ways to increase productivity while reducing your overhead costs. Whatever the case, we’ll design a strategy to provide you with a modernized operation that is unique to your needs.

Determining a Migration Path

We’ll work to find the best possible plan to modernize your applications. In some cases, rewriting your apps entirely in another language is necessary — but in others, modernizing your CFML tooling works to optimize your processes and save you money. Once we establish our migrational approach, the next step is implementation. We work closely with our clients to ensure open communication, high performance, and incredible flexibility.

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