Qualified Hardware.

Qualified Hardware is a success story that is built on focus, expertise, and simplifying how online hardware retail is done.

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Project Summary

For 95 years, Qualified Hardware has been providing locksmiths, storefront and private companies, construction firms, institutions, and individuals with high quality door and lock hardware from the best brand names—such as Rixson, Sargent, Norton, Yale, Von Duprin, HES and more.

The challenge was how to translate the brand’s reputation for great customer service and deep inventories into an online experience.

1311 Capital

Making The Customer Feel At Home

Qualified Hardware’s walk-in experience was known to be quite memorable. The staff knew regular customers by name, help and advice was always readily given, and if a customer was looking for an obscure part, there was a very good chance that it was in stock. It’s no surprise that replicating the experience online was our top priority.

Qualified Hardware homepage
The home page introduces the user to a number of available options, and places the search at their center of attention.

Qualified Hardware’s search feature is both visually rich and highly descriptive.

Once a user chooses to use the search feature, the instant results provide a wide array of choices, all of which are carefully grouped into relevant categories: Brands are highlighted, Product Categories are listed, and Product Matches include images as well.

Qualified Hardware search

Finding The Right Product

Unlike other online shops which require the user to use a weak search feature and vague category system to find products, Qualified Hardware employs a “Product Finder” feature which helps users find what they’re looking for.

Qualified Hardware Product Finder

Flexible Product Pages

With the breadth and depth of products that Qualified Hardware needs to handle, it was critical that the product page was flexible and easily adaptable. Designed to be modular, every product page is optimally designed and built for each product type – from the photos, to the product-based option selection system, to the flexible information tabs.

Qualified Hardware product pages Qualified Hardware product page - full

The One Page Checkout

The new Qualified Hardware website also features a one page checkout that makes it easy and friction-free for the users to buy from the site. The Qualified Hardware checkout experience was also given the highest ranking possible by the highly-respected Baymard Research Institute on their usability benchmark audit.

Qualified Hardware checkout usability comparison
Qualified Hardware checkout page

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